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Fraîche offers Cross-Cultural Cuisine with something for everyone! With a menu curated by Chef Matt Price (Mr. Make It Happen) - inspired by his childhood, travel, and favorite flavors.

Matthew Price

Modern Structure

Meet the Chef

OWNER  EXECUTIVE CHEF

Matthew Price

Chef Matt Price was born and raised in Richmond, VA and currently resides in Hampton Roads, VA. He is a self-taught Chef who brings people across the world into his virtual kitchen and inspires them to prepare delicious meals for themselves and their loved ones.

In his early 20’s, Chef Matt began to take an interest in cooking and soon became known as the “go-to guy” at functions and cookouts. After more than 10 years in the corporate world working for Capital One, Matt left his day job to finally pursue his passion for food. Utilizing his business acumen, Chef Matt quickly cemented himself as “Mr. Make It Happen,” becoming one of the “most-viewed-Internet Chefs” with over 3.7 MILLION followers across YouTube and Instagram! 

Chef Matt has launched a seasonings line, all-purpose flour, digital and physical cookbooks, a digital meat thermometer, Japanese Steele Chef Knife, and a 2 pc. hybrid skillet. 

In the Fall of 2023, Chef Matt partnered with fellow YouTube  Chefs, Kimmy’s Kreations and One Stop Shop to create "FOR  THE FOODY’S TOUR" a 20-event multi-city fine dining experience. 

Following the success of the tour in 2023, Matt partnered with Chef J.R. Robinson from Gordon Ramsay's "Master Chef" to create the "No Flavor Left Behind" Food Tour and later launched KitchenCray in Atlanta, GA. 

As Chef Matt remains committed to creating dynamic and engaging content to help people around the world find their own passion for food he has now decided to open his own restaurant in D.C., Fraiche, which offers Cross-Cultural Cuisine with something for everyone! With a menu curated by Chef Matt Price (Mr. Make It Happen) - inspired by his childhood, travel, and favorite flavors.

Creamy Oysters
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